About Us

CHICNICITY LLC is a Fashion and Lifestyle company established in May, 2008. CHICNICITY LLC provides and promotes products and services made by or for African women in the Diaspora.

The niche market targeted by CHICNICITY LLC includes the modern woman of African descent who is educated and globally aware, but still has strong nostalgic ties to the culture and norms that makes her uniquely African. CHICNICITY LLC seeks to marry the ethnic and modern dual lifestyle of the African woman in Diaspora and make it a satisfying journey by making products and services catering to this unique life style readily available.

CHICNICITY LLC was established by Boye Asenuga, a Fashion Designer and
Fashion and Lifestyle Consultant with over 10 years of experience in the Fashion industry, both in North America and Nigeria, West Africa.While Boye worked in the Fashion and Lifestyle industry and met numerous African women
living in the Western world, she noticed a vacuum when it came to the niche
market catering specifically to the African woman in Diaspora with a strong
buying power.

Equipped with her wealth of knowledge and with the experience of being an African woman in Diaspora herself, Boye began to work successfully as a consultant to various companies trying to break into this niche market. Boye eventually established CHICNICITY LLC to pursue her passion to make available high quality products and services to the African women in the Diaspora.

Though formally educated as an attorney, Boye also holds a certificate in Fashion Design from the prestigious School of Fashion Design
in Boston, Massachusetts.

Boye currently lives in Massachusetts, with her
husband and son.